Privacy Policy

1. Who are we?

We (Digitonomy Limited) are a credit broker, authorised and regulated by the Financial Conduct Authority (FRN 690249). Loans-Hub is one of our trading styles, and we host this website. We are based in Chester, and our registered office is at the Steam Mill Business Centre, Steam Mill Street, Chester, Cheshire, CH3 5AN. Our registered company number is 08385135. We are registered with the Information Commissioner's Office with registration number ZA007309.

 2. Why do we have this privacy policy?

The purpose of this privacy policy is to give you a clear explanation about how we use the personal information we collect from you when you use one of our websites to find a financial product or service. It is important that you read it in full to understand the information we need to collect from you, how we will use it and how you can access, update and delete your personal information. It should be read together with our Terms and Conditions.

If you click on a link that takes you to a third-party website that is not ours, we will not be responsible for how they use your personal information. You should read their privacy policy to understand how they may use your personal information. This privacy policy only explains how we will process your personal information.

“Personal information” in this policy means any information that we collect that could identify you such as for e.g. your name, address and online identifiers like your IP address.

3. Our Service

When you ask us to search for a financial service or product, we will use the personal information you give us in the different ways described below to deliver “Our Service.”

• We are a data controller in relation to the personal information you have given to us, and we store this in a UK data centre;
• We share the personal information you have given to us on your application form with Equifax Limited who are a credit reference agency (”CRA”) to carry out a soft search on you. This enables us to check your identity and creditworthiness (ie how likely it is that you will be able to repay the credit) so that we can assess which lender(s) may be more suitable for your financial circumstances.
• We then share your information with our panel of financial services firms who are authorised to provide the particular product or service you are looking for, (”Our Partners”). If we cannot find the product or service you are specifically looking for, we may transfer you directly to alternative firms who provide other products such as unsecured loans and services such as credit builder tools. These could incur a monthly fee if you choose to use them.
• Our Partners are separate data controllers when they receive this information, and they may process it for their legitimate interests to see whether they can provide you with the financial service or product you are looking for.
• For example, if you are enquiring about a secured loan, Our Partners include a panel of lenders who will carry out a loan eligibility assessment and make an automated decision about you such as a soft search. (Please see point 10 below for more information about this and what rights you may have as a result.)
• If one of Our Partners is able to help, they will contact you (using the details you have provided) to complete your application.
• Before completing and submitting any application on one of Our Partner’s sites, you should read their privacy policy to satisfy yourself how they will process your personal information. We are not responsible for the way in which any of Our Partners may do this.
• We will stay in contact with you about your enquiry (for eg by emailing or texting your results to you, or confirming any “next steps”), and about any of our other products and services (if you have consented to this) using the contact details you have given to us.

4. How do we collect your personal information?

We collect personal information from you in the following ways:

4.1 Information you give us:

• Information you give us when you complete any online forms on our website to use Our Service.
• Information you provide when corresponding with us by phone, email and text message, or when you interact with us using social media such as Twitter, Facebook or Messenger. This includes information you might give us when using Our Service, leaving a review or if you need to ask us a question, report a problem with our site or if you otherwise contact us.

4.2 Information we collect from you:

Automated technologies or interactions. As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal information by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.

4.3 Information we receive from third parties:

• Information about your credit and financial situation from CRAs when we carry out a soft search upon you (”CRA Information”).
• The outcome of any full applications that are made for a financial service or product you make as a result of using Our Service from Our Partners and from any third-party service providers we work with.

5. What Personal information do we collect about you?

In order to provide Our Service, we need to collect the following personal information about you:

We collect your personal information in the following ways:

• Identity information: this includes your first and last name, and your date of birth.
• Contact information: this includes your address; telephone number(s), and your email address.
• CRA Information: this includes information about your financial status and eligibility for the products and services we offer.
• Financial information: depending on the financial product or service you are seeking, this could include your bank account; a breakdown of your income and expenditure (including information about your debts); rent/mortgage repayments; childcare costs (if relevant); the amount of money you are looking to borrow; the length and purpose of the loan, and any other loans that you may have recently taken out.
• Employment information: this includes your employment status; the name of your employer; your job title, and the time you have been in your current job.
• General information: this includes your homeowner status, your relationship status and the number of any dependents you may have.
• Marketing and communications information: this includes your preferences in receiving marketing information about our other products and services.
• Technical information: this includes your internet protocol (IP) address used to connect your computer to the internet; your browser; time zone setting; your operating system and platform; the source of your enquiry (for example Google, Facebook, Bing etc) and the device that you are using. We also collect information about your visit to our site including the full Uniform Resource Locators (URL) , through and from our site (including the date and time); page response times; download errors; lengths of visits to certain pages; page interaction information (such as scrolling; clicks and mouse-overs); methods used to browse away from the page, and, if you visited our site from a search engine, the address of that search engine and the search term you used.

6. How do we use your personal information?

We can only use your personal information where it falls into one or more of the following categories:

• It is necessary to fulfil a contract we have with you;
• You have provided your consent;
• We have a legal or regulatory obligation to do so;
• It is necessary to carry out a task which is in the public interest;
• It is necessary to protect your vital interests, or
• It is in our legitimate interest (or those of a third party) to do so and it is not against your rights.

Marketing: we will only contact you in response to a request or communication from you, where we have your consent. We will not send unsolicited marketing communications to you about any other types of products or services.

Third-party marketing: we will not share your personal information with any company outside our company for their marketing purposes.

Cookies: you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Change of purpose: we will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

7. Purposes for which we use your personal information

We have set out below, in a table format, a description of the ways your personal information could be used by us, and which of the legal bases we rely on to do so. Note that we may process your personal information for more than one lawful ground depending on the specific purpose for which we are using your information.

Please contact us if you need details about the specific legal ground we are relying on to process your personal information where more than one ground has been set out in the table below.

8. How long do we keep your personal information for?

Unless required by law to keep your personal information for a different period of time, we will keep it for no longer than 12 months from the date you last used Our Service or until you ask us to delete it. Please note that if you ask us to delete your personal information it may still remain on our backup systems for legal or other regulatory reasons.

9. Who do we share your personal information with?

When you use Our Service, your information will be shared with the following third parties:

• Our Partners: to help you find the financial product or service you are using our website to find, and to send you marketing communications if you gave them your consent to this. If you are searching for a loan, Our Partners comprise a panel of lenders and brokers. Where required, Our Partners are authorised and regulated by the Financial Conduct Authority.
• Broadcasting networks (such as TV and radio stations), media buying and advertising networks, and social media companies (such as Facebook, Google and SnapChat) so that we can present you with relevant advertisements.
• CRAs: to help us to improve Our Service, we occasionally share customer personal information with CRAs. They aggregate this information so that no one can be identified. We can then analyse patterns and trends that help us to identify the most appropriate product or service for you and improve our ability to show you relevant adverts at the right time that may be of interest to you.
• Other companies who enable us to provide Our Service or who provide services to us, for example IT Service Providers (who provide for e.g. technology platforms or other IT services including data storage), and communication providers (who provide for e.g. email and text services for customer contact and marketing purposes).

These third parties help us to provide Our Service. In order that they can do this, we may need to let them process your personal information. We will make sure that they keep the information secure and in accordance with our instructions, the UK General Data Protection Regulation 2016 (“UK GDPR”) and other UK privacy legislation.

We will also share your personal information when we have your consent, or where we are obliged to do so for a legal or regulatory reason, for e.g. to prevent or detect crime, for compliance monitoring or to enforce or apply our Terms & Conditions and other agreements.

Finally, we may also share your personal information with any third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal information in the same way as set out in this privacy policy.

10. Automated Decision Making

An automated decision is one where a computer or system is used to assess the information you provide to make a decision about you. We do not make automated decisions about you; however, Our Partners may do this when we share your personal information with them so that they can make an assessment of your eligibility for Our Service. An example of this is the soft search that Our Partners will carry out upon you if you make an application for a loan.

(Note: a “soft” credit search helps Our Partner to decide whether or not they may be able to lend money to you. Unlike a “hard” credit search, a soft search is recorded on your credit file, but only you rather than any other lender will be able to see it. A soft search does not therefore affect your credit rating.)

As a result, you have the right to ask Our Partners that they do not make a final decision based solely on automated means. You can also object to the automated decision and ask that a person reviews it. If you ask us, we can tell you which of Our Partners has made an automated decision about you. To exercise this right, you will then need to contact Our Partners directly.

11. What are your legal rights?

Right to Object - because you have asked us to help you find a financial product or service, we need to process the personal information you give us to enable us to find the best product or service available amongst Our Partners. You can object to this processing (including any profiling and/or direct marketing that we carry out) at any time by sending us a message, or by writing to the Customer Support Manager at Digitonomy Limited, Steam Mill Business Centre, Steam Mill Street, Chester, Cheshire, CH3 5AN. We will action any request you make promptly, although this will mean that we will not be able to help you find the financial product or service that you asked us to search for.

Right of Access - you can ask us at any time to confirm whether we hold your personal information, and if so you can access it by writing to us at: Data Subject Access Request Department, Digitonomy Limited, Steam Mill Business Centre, Steam Mill Street, Chester, Cheshire, CH3 5AN or by sending us an email.

Right to rectification - if we hold personal information about you that is inaccurate, you can ask us to correct it, and we will do this as quickly as possible.

Right to erasure – if it is no longer necessary for us to hold your personal information bearing in mind the reason why you provided it to us, you can ask us to delete it. If you ask us to do this, we will delete your personal information as soon as possible although this will mean that we may not be able to help you find the financial product or service that you asked us to search for.

Right to restrict our use of your information - you can ask us to restrict our processing of your personal information if you think for example that the personal information you gave us is inaccurate. This may mean that we may not be able to help you find the financial product or service that you asked us to search for.

Right to complain to the Information Commissioner’s Office (ICO) - we will try to resolve any complaint that you may have in relation to data protection issues. If you are not happy with our final response you have the right to have your complaint dealt with by the ICO. See section 14 for - “Complaints and contact details of our data protection officer.”

12. Is your personal information transferred outside the European Economic Area (“EEA”)?

Although we do not routinely transfer personal information outside the UK, we may sometimes need to do this where any of Our Partners or third-party suppliers are either based outside the EEA, or where they use data processors based outside the EEA. Where this is the case, we will make sure that they agree to: keep your personal information secure; apply the same levels of protection as we are required to apply to information held in the UK, and to use it only for the purpose of providing Our Service. We will do this by putting in place appropriate safeguards and protections as stated under UK law, for example using a data-transfer agreement incorporating certain standard model protection clauses.

13. Data security

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

14. Complaints and contact details for our data protection officer

We want you to be confident that we are handling your personal information responsibly and in line with good practice. If you are concerned that we are not doing this, you should contact us immediately. We will treat your concern seriously and work with you to try and resolve it.

Please address your correspondence to:

The Data Protection Officer

Digitonomy Limited

The Steam Mill Business Centre

Steam Mill Street

Chester

CH3 5AN

15. How we use cookies

When using this website, some information may be collected automatically using cookies or other similar technologies. The information that may be collected includes your IP address, operating system and browser type, in order for us to learn aggregate information. This is never used to identify any individual, but does allow us to present you with a consistent experience when using our website. With your consent, we may also use cookies for advertising and marketing purposes.

Whilst we cannot control adverts you may see on other websites and in your social media feeds, you are free to opt-out of or change your settings regarding ad personalisation at any time, by going to your Google Ads Preferences Manager or Facebook Ad Preferences

You can disable delete or block cookies at any time on your device. If you wish to do this, you will need to use your internet browser settings as they each have their own way of allowing you to access and control these settings.

For more information about our use of cookies and how to disable them in your internet browser you can read our Cookie Policy here

16. Changes to this Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page.

Please check back frequently to see any updates or changes to our privacy policy. However, if any significant change that we make affects the way that we are able to use your personal information (meaning that it would be unlawful for us to continue to use it), then we will do our best to communicate this to you.

Last updated 8 December 2021